The ATV/MX racing market has experienced more than its fair share of ups and downs during its 24-year history. To liken it to a roller-coaster ride would probably qualify it as the world's biggest understatement. The vivacity of the sport itself has defied odds, silenced critics and somehow managed to bring itself back from the brink of extinction.

It's rare that anyone comes up with an idea in the media that can be considered 100 percent original these days. Let's face reality, most concepts have been tried and some worn out before they were even categorized. The life span of a new idea or venture tends to be short-lived and quickly retired to a status of "normal." This spans all media: magazines, websites, videos and, in most respects, music. So what keeps the passion and entertainment factor alive? Is it the person with the concept? Or maybe the content they envision or possibly a sweet mixture of both?